The UWP library has a variety of statistical resources in the print collection and link to on the Electronic Reference Resources page (link found on library homepage under Library Collections). The Electronic Reference Resources page has a link for just statistical resources.
Consumer behavior
Consumer USA (REF HC101.C744 2008) profiles the "spending habits of the largest national consumer market." There are three sections, overlooking the economic, social and political trends, statistics outlining major marketing parameters, and statistics on over 320 consumer products covering the period up to 2006 and some forecasts. World Consumer Spending (REF HD79. C6 W67 2007/08) has international marketing data.
Who We Are series (keyword search "who we are")covers the size and characteristics of the country's growing minority
populations—Asians, Blacks, and Hispanics. Each volume contains chapters that examine their education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth (except for Asians, for whom there are no data on wealth.)
Who We Are: Asians (REF E184 .A75 W 48 2007)
Who We Are: Blacks (REF E185.615 .W46 2007)
Who We Are: Hispanics (REF E184 .S75 W48 2007)
Who's Buying series (keyword search "who's buying", each volume has a separate call number)) combines data on demographics and consumer spending. Volumes cover age or race, or different products or services.
Demographics
American Fact Finder (Bureau of the Census) provides population, housing, economic, and geographical data from a variety of federal resources.
American Generations Series
Older Americans - A Changing Market (REF HQ1064.U5 O43 2006)
The Baby Boom - Americans Born 1946-1964 (REF HN60.R84 2006)
Generation X - Americans Born 1965-1976 (REF HF5415.33.U6 G462 2006)
The Millennials - Americans Born 1977-1994 (REF HQ796.M797 2006)
has the latest statistics on labor, living arrangements, income, health, spending, and wealth.
Also from the New Strategist
American Generations: Who They Are & How They Live (REF HC110 .C6 M58 2008)
American Men: Who They Are & How They Live (REF HQ1090.3 .A457 2006)
American Women: Who They Are & How They Live (REF HQ1421.A486 2006)
American Marketplace: Demographics and Spending Patterns (REF HF5415.33 .U6 A4 2007)
Demographics USA County Edition (REF HC110 .C6 .S847).
Covers population and race/ethnicity, age/sex groups, household related data, Effective Buying Income, 12 merchandise line categories, consumer expenditure data, establishment and employment data, and occupation data.
Ratios
Almanac of Business and Financial Ratios (REF HF5681.R25 T68 2005) has performance data derived from IRS figures from US and international companies tracking 50 operating and financial factors in 192 industries, providing a benchmark for evaluating an individual company's performance. Organized into 13 main industry groups, industries are based on NAISC classification.
RMA Annual State Studies (REF HF5681.B2 R62007/08) is "a source of detailed industry financial data for comparing businesses to industry in
Statistics
Polling the Nations is an online database of public opinion polls containing the full text of 350,000 questions and responses from 14,000 surveys conducted from 1986 through the present in the U.S. and 80 other countries. Coverage: 1986 - present.
Statistical Abstract of the United States (REF HA202.A38) As the National Data Book it contains a collection of statistics on social and economic conditions in the United States. Selected international data are also included. It is also available on the Web at http://www.census.gov/compendia/statab/
Statistical Resources on the Web - Finance and Banking from the University of Michigan (http://www.lib.umich.edu/govdocs/stecfin.html)
Stat USA A service of the U.S. Department of Commerce. State of the Nation provides current and historical economic and financial releases and economic data. Globus Business Opportunities provides current and historical trade-related releases, international market research, trade opportunities and country anaylsis TheNational Trade Data Bank provides access to country commercial guides, market research reports and U.S. import and export statistics.
While it is not a statistical collection, our Reference USA subscription gives you access to two databases: U.S. Businesses contains verified, accurate data on 14 million U.S. businesses and is updated monthly. You can conduct quick searches by business name or create customized advanced searches, selecting criteria such as Executive title, Business type, Sales volume, Employee size,Year established.Employers USA contains every U.S. employer, large or small. Use it to find the company you want to work for based on location, type of business and educational background or to search for the number of businesses by type and location.
