Consumer behavior
Consumer USA (REF HC101.C744 2008) profiles the "spending habits of the largest national consumer market." There are three sections, overlooking the economic, social and political trends, statistics outlining major marketing parameters, and statistics on over 320 consumer products covering the period up to 2006 and some forecasts. World Consumer Spending (REF HD79. C6 W67 2007/08) has international marketing data.
Who We Are series (keyword search "who we are")covers the size and characteristics of the country's growing minority populations—Asians, Blacks, and Hispanics. Each volume contains chapters that examine their education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth (except for Asians, for whom there are no data on wealth.)
Who We Are: Asians (REF E184 .A75 W 48 2007)
Who We Are: Blacks (REF E185.615 .W46 2007)
Who We Are: Hispanics (REF E184 .S75 W48 2007)
Who's Buying series (keyword search "who's buying", each volume has a separate call number)) combines data on demographics and consumer spending. Volumes cover age or race, or different products or services.
Demographics
American Fact Finder (Bureau of the Census) provides population, housing, economic, and geographical data from a variety of federal resources.
American Generations Series
Older Americans - A Changing Market (REF HQ1064.U5 O43 2006)
The Baby Boom - Americans Born 1946-1964 (REF HN60.R84 2006)
Generation X - Americans Born 1965-1976 (REF HF5415.33.U6 G462 2006)
The Millennials - Americans Born 1977-1994 (REF HQ796.M797 2006)
has the latest statistics on labor, living arrangements, income, health, spending, and wealth.
Also from the New Strategist
American Generations: Who They Are & How They Live (REF HC110 .C6 M58 2008)
American Men: Who They Are & How They Live (REF HQ1090.3 .A457 2008)
American Women: Who They Are & How They Live (REF HQ1421.A486 2008)
American Marketplace: Demographics and Spending Patterns (REF HF5415.33 .U6 A4 2007)
Demographics USA County Edition (REF HC110 .C6 .S847).
Covers population and race/ethnicity, age/sex groups, household related data, Effective Buying Income, 12 merchandise line categories, consumer expenditure data, establishment and employment data, and occupation data.
County and City Data Book (REF HA202 .S36) is the most comprehensive source of information about the individual counties and cities in the United States. It includes data for all U.S. states, counties, and cities with a population of 25,000 or more. It contains additional data for places with a population of 100,000 or more. Also included is a complete set of state maps showing all counties, places of 25,000 or more population, and metropolitan areas. Information in the County and City Data Book covers the following topical areas: age, agriculture, births, business establishments, climate, construction, crime, deaths, earnings, education, elections, employment, finance, government, health, households, housing, income, labor force, manufactures, population, poverty, race and Hispanic origin, social services, and water use.
State and Metropolitan Data Book (REF HA202 . S84) which it publishes periodically as a local area supplement to the Statistical Abstract of the United States. The SMADB summarizes statistics on the social and economic structure of the states, metropolitan areas, and micropolitan areas in the United States. It is designed to serve as a statistical reference and guide to other data publications and sources.
Polling the Nations is an online database of public opinion polls containing the full text of 350,000 questions and responses from 14,000 surveys conducted from 1986 through the present in the U.S. and 80 other countries. Coverage: 1986 - present.
Statistical Abstract of the United States (REF HA202.A38) As the National Data Book it contains a collection of statistics on social and economic conditions in the United States. Selected international data are also included. It is also available on the Web at http://www.census.gov/compendia/statab/
Statistical Resources on the Web (http://www.lib.umich.edu/govdocs/stats.html)
You Are Where You Live provides descriptions of communities by zip code, using the assumption that communities share similarities. Demographic and economy profiles include brief descriptions of what these groups read, drive, purchase.
While it is not a statistical collection, our Reference USA subscription gives you access to two databases: U.S. Businesses contains verified, accurate data on 14 million U.S. businesses and is updated monthly. You can conduct quick searches by business name or create customized advanced searches, selecting criteria such as Executive title, Business type, Sales volume, Employee size,Year established.Employers USA contains every U.S. employer, large or small. Use it to find the company you want to work for based on location, type of business and educational background or to search for the number of businesses by type and location.
